19 January - 1 February 2015
Put yourself on court with ReturnServe. From analysing returns on the court to measuring social sentiment. Data is a game changer. IBM.
Put yourself on court with ReturnServe. From analysing returns on the court to measuring social sentiment. Data is a game changer. IBM.
Andy Murray

Two Grand Slams down. Two to go.

That’s where Andy Murray’s increasingly impressive resume – containing titles at the US Open and Wimbledon – currently stands.

Next in the Scot’s sights is victory at Melbourne Park. And with that kind of motivation coming into play, it’s a great reason to have Murray playing for your town at Australian Open 2014.

The world No.4 has reached the Australian Open final on three previous occasions, but although he’s never broken through on the Plexicushion, he’s been getting closer all the time. In his most recent runner-up finish in 2013, Murray fought for four tough sets before falling to the irrepressible Novak Djokovic, his best performance after straight-set losses in the 2010 and 2011 finals.

But it will be a different Murray who arrives at Melbourne Park in January. For one, he’ll be extra motivated to get back into action after being sidelined since September with a back injury. And secondly, having achieved two of his major career goals – winning a first Grand Slam title (in New York) and winning his home Slam (at Wimbledon) – he’ll be playing with far less to pressure to prove himself.

How can you get Murray playing for your town at Australian Open 2014?

It’s easy – the more points you earn by completing challenges, the more points you earn for your nominated town. And the higher your town finishes on the leader-board, the more chance it will have of being represented by a highly seeded player. The top two towns on the leader-board will flip a coin to see which one scores the top-seeded male player, or the top-seeded female.

Your town could be associated with the Scot at Australian Open 2014; giant information screens around Melbourne Park, plus scheduling signage, would feature his name, nationality and the Australian town he’s ‘playing for’.

It’s a pretty exciting concept, especially when you consider the prizes on offer. If your representative player wins the men’s or women’s Australian Open singles title, your town will be treated to an AO Blitz party for the entire community, and a whole host of other prizes.

And after a fabulous 2013 season, there’s no reason to think that Murray can’t be the one hoisting the Norman Brookes Challenge Cup at the end of the Australian Open fortnight.

His game is seemingly built for Australian conditions. He possesses a powerful all-court game with a perfect blend of offense and defence, tailor-made for success on Melbourne’s medium-paced hard courts. His legendary commitment to strength and conditioning makes him perfectly adept at handling the sweltering summers Down Under. And then there’s the fact that he has Ivan Lendl in his corner, his Czech coach a former Australian Open winner who has instilled the necessary grunt and confidence in Murray’s game that can help the 26-year-old turn that losing finals record around.

Murray could well be poised for his best-ever campaign at Melbourne Park. And by registering for the AO Blitz and completing as many challenges as you can, you'll increase your chances of having him potentially playing his way to victory for your town at Australian Open 2014. 

Follow the AO Blitz on Facebook and on Twitter @aoblitz. For more information and to register, visit aoblitz.com.au.

Thursday, 18 December 2014
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