Jacob's Creek - Partner of the Australian Open since 2006
As a proud Australian brand, Jacob's Creek continues its partnership with one of Australia's most iconic sporting events, the Australian Open, as an Associate Sponsor and Official Wine Supplier. The Australian Open is a pinnacle of the Australian sporting calendar and an event followed by millions around the world. Jacob's Creek believes that it is not just the skill on the court that captivates audiences but the raw emotions that are revealed throughout the event. With a focus on the individual, tennis is an open stage of true characters.
It is these moments in-between the tennis when we really see the stars open up; a look of joy at a loved one in the crowd, a moment of despair after a heart-thumping set, gracious in defeat, or the overwhelming pride from serving that winning point. Together we share these open moments; the cheers and tears, the devastation and the triumph, and the inspiring passion and determination of these sporting heroes.
In celebrating the true characters of tennis, Jacob's Creek is proud to continue our three year partnership with international tennis legend Andre Agassi. Agassi has opened up with Jacob's Creek, sharing personal stories about the life defining moments that shaped his character on and off the court, in the Open Film Series 3. These films will be broadcast during the Channel 7 coverage of the Australian Open and available on the Jacob's Creek YouTube channel, www.openfilmseries.com
As defined by Agassi, true character is about being open and always being true to yourself. At Jacob's Creek, we have celebrated the qualities of true character for over 150 years with a passion for making great-tasting wines. As Australia's number one wine brand, over 1.5 million glasses of Jacob's Creek enjoyed around the world every dayfro
The popular Jacob's Creek Wine Bar will return to the Grand Slam Oval, serving the Jacob's Creek Cool Harvest range complete with deck chairs to sit back and soak up the tennis atmosphere. . Located next to the Jacobs Creek Wine Bar is Cool Harvest Hill, an ideal vantage point to relax on a bean bag and catch the action on the big screen.
Jacob's Creek and the Australian Open is the perfect partnership – Australia's most popular sporting event and Australia's number one wine brand. For patrons over the age of 18 only. Open up Jacob's Creek responsibly. Jacob's Creek is a trademark of Pernod Ricard Winemakers Pty Ltd. www.jacobscreek.com www.openfilmseries.com